The formulas your baby deserves.

We bring the best from Europe right to your door.

“What you feed children when they are young will affect their eating habits—and their health—for the rest of their lives.”

- Dr. Bill, Pediatrician and Parenting Expert

Your partners in parenthood.

We're working to enable all families to have access to the best.

Huggable is different.

Farm To Bottle

Huggable formulas are always based on 100% organic cow or goat milk, never the corn syrup, glucose syrup solids, or sugar that's at your local grocery store.

Sensitive Tummies Welcome

2 out of 3 Huggable parents have babies with sensitive tummies. Huggable formulas include options perfect for babies with constipation, gassiness, spit-up, and more.

The Next Breast Thing

With natural prebiotics, probiotics, DHA and ARA, key vitamins and minerals, and more, Huggable baby formulas bring you as close as possible to breast milk.

We only carry the best.

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How Huggable Works

1. Find The Right Formula

Finding the right formula isn't always easy. Start with our formula comparison chart and browse the Huggable product store to find the perfect option.

2. Place Your First Order

You have enough on your mind—we get it. That's why Huggable formulas ship free on orders over $50. Just one less thing for you to worry about!

3. Enjoy Satisfaction Guaranteed

The right formula means more sleep, less fuss, and more time enjoying life with your little one. With our Baby Satisfaction Guarantee, if you do need to try another formula, we'll send you one box of a different option, 100% free.


"Huggable is amazing and they've been such a huge help to us."

Amanda and James, NYC

"Thank you SO SO much!! I am very appreciative of your help. The fact you are so willing to help us really says a lot!"

Kelly, Los Angeles

"So thankful for finding you. I've never had such amazing support from a company before. Thank you again."

Lora, San Francisco



What makes a good baby formula?

Many baby formulas appear similar at first, but their ingredients lists say otherwise.
Use our analysis below to help you decide what you do and don't want in your little one's formula.

1. Selecting The Right Carbohydrate

Lactose
Lactose is the carbohydrate found in breast milk, which makes Lactose-based formulas much closer to breast milk than alternatives. All infants produce the lactase enzyme, allowing them to easily digest and absorb Lactose.

Lactose also has a far lower glycemic index than processed refined sugars, aids in the absorption of calcium, helps the growth of beneficial gut bacteria, and more.

In short, choosing a Lactose-based formula is probably the most important step in finding the best formula out there. As you read the ingredients, keep in mind that lactose is the main ingredient in cow's milk, and may appear as "organic cow's milk" or "organic skimmed milk" in ingredient lists. Lactose-based formulas are typically manufactured in Europe.

Processed Refined Sugars
Formulas manufactured in the US are typically based on sugar, corn syrup, syrup solids, maltodextrin, or brown rice, all of which are high in sucrose and have high glycemic index.

As you can probably guess, these are extremely unhealthy. Formulas with added sucrose are actually banned in Europe due to childhood obesity concerns, which tells you all you need to know about formulas with sugar as the carb base.

With nearly 1 in 5 children in the US having obesity, it's never been more important to carefully read the ingredients list of the formula you choose for your little one to make sure it doesn't contain added sugar. As you may have guessed, you won't find these types of formulas on Huggable!

2. Prebiotics and Probiotics

Prebiotics
Prebiotics are like food for beneficial gut bacteria (probiotics), and are naturally found in breast milk. They won't get digested by your baby, but they will aid the growth of probiotics, helping shift your baby's microbiome to be more similar to that of a breastfed baby.

That's a great thing, which is why you'll find prebiotics in many of the products carried on Huggable. When selecting a formula, check the ingredients list for common prebiotics like Galactooligosaccharides (GOS) or Fructooligosaccharides (FOS).

Probiotics
Probiotics are the beneficial gut bacteria that are part of a healthy baby's microbiome!

These are critical, since around 30% of a breastfed baby's microbiome comes from natural probiotics found in breastmilk. Probiotics may help improve immune response, reduce colic, prevent eczema, and more.

They are a big plus in baby formula, and can be found in Huggable's HiPP Dutch products. When selecting a formula, check the ingredients list for Lactobacillus or Bifidobacterium.

3. DHA and ARA

DHA
DHA is a long chain omega 3 fatty acid that is important in early eye and brain development. It's not required in formula (like some fatty acids) because the body can generate it from other fatty acids.

However, DHA is naturally found in breastmilk and formulas with DHA are better, as generally babies may need more DHA than they can generate on their own.

ARA
ARA is another fatty acid that is important in regulating inflammation and in generating different body signals.

Like DHA, it's not required in formula, but is also found naturally in breastmilk and is beneficial in formula. You'll find both DHA and ARA in the products found on Huggable.

4. Preservatives

Many US-made formulas contain synthetic preservatives like ascorbic palmitate and beta carotene. This practice is disapproved by the National Organic Standards Board, and you won't find these preservatives in any European formulas. These synthetic preservatives can be toxic, and are not something you want in your baby's formula.

5. Nutrients

Synthetic nutrients include lutein, lycopene, taurine, L-carnitine, and L-methionine. Many of these substances are toxic themselves or processed with toxic solvents. They are banned in Europe, but are still commonly found in many formulas made in the US.

6. Palm vs. Soy

Palm Oil
Palm oil is used in most formulas in both Europe and the US. It may cause digestive issues and gassiness in babies, but is still typically better than soy oil, which is the main alternative.

Soy Oil
Soy oil is the main alternative to palm oil. While it isn't typically associated with digestive issues, it has been found to be linked to severe menstrual cramps later in life. Given this, palm oil is generally considered the better alternative between the two.

The Huggable Supermom Scholarship

For Single Mothers Pursuing Degrees

More than 11% of undergraduates in the US are single mothers, but only 8% will complete their degrees. Those that do graduate are 3x more likely to live above the poverty level. The Huggable Supermom Scholarship awards $2,000 and a year of free baby formula to single mothers who are on their way to achieving degrees.