Loulouka: Everything We Know So Far
Hi everyone! Over the last few months, many of our customers have asked us about Loulouka. New formula brands don’t come to market very often, so we were intrigued.
We're always focused on highlighting the best organic baby formula for our customers, so we did some research to learn more about the formula and decide whether it’s something we would recommend to parents and consider stocking. The questions we received had two major themes:
- What’s in Loulouka? Is the formula high-quality?
- Who makes Loulouka?
We took a look at both of these, and here’s what we found.
What’s in Loulouka?
We started our research project with a look at Loulouka’s ingredient list. It looks like the ingredients share a lot in common with some of the leading HiPP and Holle formulas, including organic certification and whey supplement. It doesn’t have prebiotics or probiotics, but it does have coconut oil instead of palm oil, which is nice.
Then we put all the ingredients in a Google search and found that ingredients seem to match Bimbosan, a Swiss formula.
Interesting. That leads us to believe that Loulouka may have the same manufacturer of Bimbosan. That would be good news since Bimbosan has been around for a while.
Who makes Loulouka?
As parents, we believe it is very important to understand the source of our children’s food. Since Loulouka just hit the market last year, the company has very little history. It’s well-documented that HiPP and Holle have both been perfecting organic farming and food production since at least the 1930s.
There are three founders of Loulouka: Michale Strik, Christiaan Meeuwisse, and Peter Basios. Turns out Peter is the founder of Organic Start. You can read more about him in this article, this article, and this Facebook post from Organic Start.
In terms of ingredients, Loulouka seems to have a lot in common with some top formulas. The formula certainly looks interesting but since it hasn’t been on the market for long, we will wait to hear more from customers and trials before stocking it.
It’s great to hear that new products are coming to market and at Huggable we love hearing more about great products we can offer one day.