Loulouka: Everything We Know So Far

Loulouka Product
Hi everyone! Over the last few months, many of our customers have asked us about Loulouka. New formula brands don’t come to market very often, so we were intrigued.

We did some research to learn more about the formula and decide whether it’s something we would recommend to parents and consider stocking. The questions we received had two major themes:

  1. What’s in Loulouka? Is the formula high-quality?
  2. Who makes Loulouka?

We took a look at both of these, and here’s what we found.

What’s in Loulouka?

We started our research project with a look at Loulouka’s ingredient list. It looks like the ingredients share a lot in common with some of the leading HiPP and Holle formulas, including organic certification and whey supplement. It doesn’t have prebiotics or probiotics, but it does have coconut oil instead of palm oil, which is nice.

Loulouka ingredient list, from loulouka.nl
Loulouka ingredient list, from loulouka.nl

Then we put all the ingredients in a Google search and found that ingredients seem to match Bimbosan, a Swiss formula.
Photograph from package of Bimbosan
Photograph from package of Bimbosan

Interesting. That leads us to believe that Loulouka may have the same manufacturer of Bimbosan. That would be good news since Bimbosan has been around for a while. However, we still couldn’t confirm that Loulouka is made by the same manufacturer for sure so we continued our research.

Who makes Loulouka?

As parents, we believe it is very important to understand the source of our children’s food. Since Loulouka just hit the market this year, the company has very little history. It’s well-documented that HiPP and Holle have both been perfecting organic farming and food production since at least the 1930s, so we conducted a another research project to find out who is behind Loulouka.

We started with a google search for “Loulouka”, and the top results are all pages on organicstart.com and organicchamp.com. Organic Champ and Organic Start appear to be retailers of all sorts of different brands of baby formulas including Topfer, HiPP, Holle and Lebenswert. The Loulouka brand is currently featured prominently on the homepage of their site.

But this doesn’t explain who is behind Loulouka’s manufacture. Our next step was to turn to some tools to help us figure out who was behind the Loulouka site, specifically looking at the WhoIs registration info (a service that shows who owns web domains). However, this search showed that the web registration info for Loulouka was private.

Digging deeper, we looked at historical registration info, where we uncovered our first breakthrough. While the registration info for loulouka.com has been private since 2012, this was the first non-private historical entry, dated 2012-10-22:

Who Makes Loulouka
We have blocked out the contact information in case the registrant prefers to keep that information private.

Ok! So what does this tell us? Using Radaris, we see that there is one person with this name in the US, and that he also goes by Peter Basios.

Searching instead now for Peter Basios, we find that he is the founder of Organic Start, from this article, and this Facebook post from Organic Start.

Loulouka Facebook post
We also learned that his partners for Loulouka are Michael Strik and Christiaan Meeuwissewho are based in the Netherlands.

So there you have it, those are the three people behind Loulouka!

Our takeaways

In terms of ingredients, Loulouka seems to have a lot in common with some top formulas. The formula certainly looks interesting but since it hasn’t been on the market for long, we will wait to hear more from customers and trials before stocking it.

We’ll also be reaching out to their team to see if we can learn more about their quality assurance processes and expertise in formula, how they source their ingredients, what type of facility they have, and more. We’ll be sure to update the article as new information arises!

It’s great to hear that new products are coming to market and at Huggable we love hearing more about great products we can offer one day.


  • Has there been any new information on loulouka?

  • Interesting indeed…. I literally started my search with organic start from a friend’s referral. After browsing the site I realized I couldn’t make any baby formula purchases, not only was every formula out of stock, it stated they don’t ship to U.S. Emailed their customer service to find out that they stopped selling all baby formulas within U.S. due FDA regulatory issues. A little disconcerting…

  • Have their been any updates on loulouka formula? I bought two boxes and really want to try it as it is the cleanest I’ve seen.

  • wqrt

  • After reading this article and about how Bimbosan is over 80 years old and #1 in Switzerland, I decided to use Loulouka and my baby actually likes it better than Holle. It also mixes really well and it’s a brighter white color and has a milkier taste. I don’t really care about the conspiracy drama, as long as my baby is fed with the best. Stocked up from Formuland and MyOrganicFormula after Organic Start closed.


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