About Us

As parents, our mission is to maximize our children's health.

The Huggable Mission

Getting your baby off to a healthy start is hard—but it shouldn't be. We have more than enough to worry about when your little ones are born! Unfortunately, when it comes to baby formula, many new parents discover that the baby formula options at their local grocery store are loaded with sugar-filled syrups, GMOs, allergens, and harsh chemicals. They aren't organic, and they’re missing essential nutrients.

We're trying to change that.

The Huggable mission is to maximize your child’s health by making high-quality formula easily accessible, from the moment you’re ready to transition from or supplement breastfeeding. It shouldn’t be so challenging to get the best for your child! With Huggable, it isn’t. We've researched every infant formula available in the world, spoken to nutrition experts, taste-tested, and more, so that you don't have to.

We're building a world of happy babies, happy parents, and Huggable Families.

Your partners in parenthood.

We're working to enable all families to have access to the best.

Your partners in parenthood.

The Huggable Team

Madhu Punjabi

Madhu Punjabi Cofounder & CEO

Madhu is our resident mom and cofounder. Madhu became very passionate about health and nutrition when she was diagnosed with autoimmune thyroid disease. Prior to founding Huggable, she worked as a Product Manager at Facebook and Pinterest and Business Development Manager at Google. She’s very passionate about beautifully designed consumer products and her mission is to disrupt infant nutrition with beautifully designed packaging, better ingredients, and consumer friendly product. When she’s not working on Huggable, she’s spending quality time with her husband and 5 month old daughter named Laila, practicing yoga, and singing in the shower. Madhu has an MBA from Harvard Business School.

Denis Grosz

Denis Grosz Cofounder

Denis Grosz is the cofounder of Huggable. Denis is passionate about using modern technology to increase the free flow of information and access to healthy products to everyday people. He is a serial technology entrepreneur who founded BestReviews and Conjecture. Denis was also an early investor, advisor, and board member of Thumbtack, ApartmentList, and Autolist. With deep roots in Silicon Valley, Denis also has invested in and advised SmartAsset, Udemy, and a number of other successful startups. When he's not working on Huggable, Denis enjoys hiking, cross-country skiing, and fine woodworking. Denis has a degree in Philosophy from Berkeley.


Nisha Operations


Shayne Logistics


Shy Customer Service


Monik Corporate Responsibility


Jennifer Design


Adam Engineering


Margaret Content


Austin Photography

Advisory Board


Laila Strategy


Sam Moral Support


Loren Taste Testing


Carter Endless Affection


Ashley Marketing


Lilly R&D


Jason QA


Kinsey Product