Huggable FAQ

Have a question?

Check the list below for answers to our most commonly asked questions. If what you’re looking for isn’t there, send us a message and we’ll get back to you within one business day.

About Huggable & Why European Formula

Why does Huggable focus on infant formula?

With so much for new moms and dads to figure out, something as important as baby formula shouldn’t be as hard as it is. Our mission to make your baby’s health easy, and the quality of baby formula readily available in your local grocery store or on Amazon is not even close to what you—and your baby—deserve. We make high quality baby formula easily accessible, and we will continue to add new products that make it that much easier for parents to raise healthy, happy babies.

Why do you import from Europe?

Top European baby formulas—like the brands HiPP and Holle—are widely known to be the highest-quality baby formulas available in the world. These brands use only organic skimmed milk (cow and goat), lactose, and organic whey for carbs sources, not the corn syrup, glucose syrup solids, or sugar that you’ll find in most other brands in the US. They also contain essential prebiotics and probiotics, non-synthetic nutrients, and more.

Formula Preparation FAQs

Where are the preparation instructions?

You can view the preparation guide, feeding chart, and nutritional information for each formula on our website; simply scroll down to the "More Information" section on the product page.

Do I have to boil water?

We recommend that you use boiled water when preparing baby formula, in order to kill harmful bacteria that may be in the water or in the formula powder. We recommend that you bring at least one quart (approx. one liter) of water to a rolling boil. Leave the water to cool for no more than 30 minutes before adding the powder. Please always read the preparation instructions provided with your formula.

Where's my scoop?

If you purchased a formula that came in a box, then the scoop should be included in the box but outside of the silver packaging. 
If you purchased a formula that came in a tin, then the scoop is usually buried in the formula powder. We know this is not ideal, but it’s how the formula is packaged by the manufacturer. The best thing to do is to use a dry, sterilized spoon to dig the scoop out of the formula.

Do you have a feeding chart?

Yes, we do! Please see our feeding chart here.

Which setting should I use on my Baby Brezza machine?

All of our formulas are suitable for use with Baby Brezza products. Unfortunately, we are unable to advise about particular settings for the machine, but you can use the Global Settings Finder on their website to find the exact settings to use for your formula. Please consider reaching out to the customer service team at Baby Brezza if you have any specific questions about it.

Ingredient FAQs

What does it mean for infant formula to be organic?

If you read the ingredients in baby formulas available at your local grocery store in the US, you’ll probably be in for a big surprise. All kinds of substances make their way into baby formula that really shouldn’t ever be there. If you have any doubt, just try tasting it—you may even smell the metallic tones before you ever taste them. Even formulas marked as organic have processed refined sugars, synthetic preservatives, and synthetic nutrients, since US organic standards aren’t as stringent as in Europe. That’s why we only carry the best organic infant formula options available in the world. That’s the quality your baby deserves.

Are your products vegetarian-friendly?

Our Holle Goat Stage 1 & Stage 2 formulas are suitable for vegetarians as they do not contain any omega-3 or omega-6 fatty acids from fish oil, and they do not contain any ingredients that have been processed with animal enzymes. The rest of our formulas have not been certified vegetarian as they contain omega-3 or omega-6 fatty acids from fish oil and/or animal enzymes. Please note that none of our formulas are vegan, since they all contain either organic cow’s milk or organic goat’s milk.

The nutritional facts are not in English

You'll find the nutrition facts, preparation guide, feeding chart, and list of ingredients (in English) for each of the fomulas we carry on their respective product pages.

Transitioning FAQs

When should I be switching to formula?

There’s no right answer here, and only you know what’s best for you and your baby. Switch to formula whenever you feel ready, keeping in mind that you can transition slowly and use formula as a supplement to breast-milk for as long as you’d like.

When is the right time to transition from Stage 1 to Stage 2?

Usually, parents switch to Stage 2 formula when their baby is 6 months old. It's a rough age guideline but it basically means that your baby is ready for a higher amount of nutrients. The general taste should remain the same, but the formula includes more vitamins and minerals for your baby's higher weight. For example, usually Stage 2 contains more iron. However, as long as your baby is getting iron and nutrition from other sources like solid foods, you can stay on Pre or Stage 1 for a longer period of time. It's always best to speak to your doctor to find the right fit for you.

Shipping FAQs

Will I get charged for shipping?

Huggable shipping is completely free for orders over $50.

Do you ship internationally?

Right now we just ship within the continental U.S.

Do I have to worry about shipping damages?

No! We care about packaging and have put a lot of attention into the way Huggable products come out of the box. We think you’ll love it. If you do ever receive a shipment with damage, just send us a message at with a picture of the damage, and we will be right here to help you!

I ordered expedited shipping. Where is my order?

Please place your order before 1 pm PST (4 pm EST) to ensure that it will be mailed out on the same day; orders placed after this time are mailed out on the following day. We are closed on weekends, so please note that all orders placed on Saturdays or Sundays are mailed out on the following Monday. The estimated delivery times for expedited shipping are: UPS Next Day Air Saver (1 to 2 business days), USPS Priority Mail Express (1 to 2 business days), and UPS 3 Day Select (3 business days).

Why can't I find my package if UPS / USPS says it's delivered?

We're sorry to hear you haven't received your package. Please check with other members of your household, your building management, or your neighbors to see if they've placed the package elsewhere. If you are still unable to locate the package and it's been more than 24 hours after the carrier marked as delivered, please contact your shipping carrier to file a claim on the package as lost, missing, or stolen. After shipment, the carrier assumes responsibility of the package.

General FAQs

How do I choose which formula is right for my baby?

Finding the right formula can be a little tricky. To help find the perfect formula for you, start with our Baby Formula Comparison Chart. If your baby is experiencing any issues like constipationgassiness, or spit-up, check out our Tricky Eaters Chart to see which formulas tend to work best for what you’re experiencing.

How do you store your baby formula?

We always strive to go above and beyond to provide the absolute highest quality product to parents buying our formula. Here are just a few ways we’ve ensured that the best formula gets to our you and your babies:

1. All of Huggable’s products are supplied from Northern Europe, where temperatures are relatively cool all year round.

2. Our products are shipped to us via air freight, which has shorter transport times and better temperature control than sea freight.

3. Our U.S. warehouse is regulated so that the temperature stays well below thresholds for safe formula storage, ensuring that our products remain in excellent condition.

4. We guarantee that our expiration dates, when you receive our product, will be at least six months away. We want you to have the freshest formula, which can be safely consumed even several months down the road.

Do you consider stocking formulas other than the ones you currently stock?

We do! We're committed to making it easy for you to get the best formula for your little one, and we're always on the lookout for new formulas to consider. We evaluate formulas thoroughly (for example, see our review of Loulouka formula), and only stock ones that we are confident Huggable parents and babies will love. If you have any request for formulas that you'd like to see us carry, let us know at!

I notice that toddler formula is suggested for infants on some sites. Should I consider this?

We would suggest being very careful with this. Using toddler formulas for infants is an off-label use of the product. The manufacturing controls and regulations for toddler formula are much lower than for baby formula, so safety of the product is less certain. If you do go this route, make sure you really trust the manufacturer and vendor.

How far out are your expiration dates?

We guarantee that all of our formulas have at least six months to go before the expiration date. We follow the “first in, first out” model when receiving inventory and sending out products, so boxes of formula don't remain in our warehouse for long. We replenish our stock frequently and we have new shipments coming in multiple times per week.

Can I supplement breast milk with Huggable products?

Yes, it’s very common to supplement breast milk with formula. You can supplement breast milk with all Huggable formula products.

Baby Satisfaction Guarantee FAQs

How does the Baby Satisfaction Guarantee work?

If you purchased formula and your baby had an adverse reaction to it, we will help you find the right solution. Our team of Product Specialists will work with you to select the best recommended formula for your baby’s needs. Reach out to us for assistance. Please note that there is a limit of one replacement per customer.

When trying a new formula, we recommend a transition period of 7-14 days to allow your baby’s digestive system to adjust to the new product. If the formula causes your baby any adverse effects, please let us know within 21 days of purchase. We will work with you to find a formula that fits your baby’s needs and will send you a box of this new formula, 100% free.

Our Baby Satisfaction Guarantee policy only extends to a replacement being sent out for an adverse reaction to our formula. Please note we do not send replacements for babies that dislike the taste of the formula.

Will I be refunded if my baby has a milk protein allergy?

Always consult with a pediatrician or certified professional regarding your infant formula situation and choices before switching formulas. Our Baby Satisfaction Guarantee does not cover refunds for babies who were diagnosed with a milk protein allergy after switching to our formula.